Question: Can you do the same things in this pyramid (CBBE) for me in a longer sentence for the Dior brand? (Describe each of the six

Can you do the same things in this pyramid (CBBE) for me in a longer sentence for the Dior brand? (Describe each of the six building blocks for each)

(Salience, Performance, Imagery Judgements, Feelings, Resonance)

RAND RESONANCE YRAMID EBBE CHANEL RESONANCE Strong brand loyalty. Same theme of advertisements iconic Chanel JUDGEMENTS Overpriced. Value for money FEELINGS Sense of high social status / price. PERFORMACE . Good quality. . Durable. IMAGERY Themed use of black and white. . Emphasises luxury / sophistication Resonance Judge ments Feelings Performance Imagery SALIENCE lconic brand status Low recall rates, high brand recognition Salience

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