Can you elucidate the nuanced dynamics of change fatigue and organizational burnout within the context of relentless
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Can you elucidate the nuanced dynamics of change fatigue and organizational burnout within the context of relentless innovation and perpetual transformation characteristic of advanced business environments, and how can proactive measures be instituted to mitigate these deleterious effects and sustain momentum towards progressive change initiatives ?
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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