Can you help me answer this question for a Ford F150 truck?

Part 1: Pricing Strategy

Using the same company/organization that was chosen for your Marketing Plan progressive Assignments......Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

• How sensitive are your customers to changes in price?
• What revenue do you need to break even and achieve profitability?
• What does the price say about your product in terms of value, quality, prestige, etc.?