Question: Can you help me explain/break down the CAGE Distance Framework? How can you use the CAGE Distance Framework in your profession? pros/cons of using a

Can you help me explain/break down the CAGE Distance Framework?

How can you use the CAGE Distance Framework in your profession?

pros/cons of using a CAGE Distance Framework in a business setting.

Reference

Malhotra, S., Sivakumar, K., & Zhu, P. (2009). Distance factors and target market selection: The moderating effect of market potential. International Marketing Review, 26(6), 651-673

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