Question: Can you help me please. Below is a table containing market share, sales, and price premium information. Review the data of the five brands in

Can you help me please.

Below is a table containing market share, sales, and price premium information. Review the data of the five brands in the marketplace and then address the questions at the end.

Brand

Unit Sales

Unit Market Share

Sales Revenue

Revenue Market Share

Price Premium

A

10,000

32.3%

10,000

30.3%

0.94

B

9,000

29.0%

11,000

33.3%

1.15

C

5,000

16.1%

6,000

18.2%

1.13

D

4,000

12.9%

4,000

12.1%

0.94

E

3,000

9.7%

2,000

6.1%

0.63

Total

31,000

100.0%

33,000

100.0%

1.00

Questions:

  1. Discuss that in this market, to what extent price is a strong and effective marketing tactic to gain market share? (2.5) (Word count: 150)
  2. Interpret the data provided and explain the difference between unit and revenue market share. (2.5) (Word count: 150)

Course Name: Marketing Planning & Application

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