Question: Can you help me please. Below is a table containing market share, sales, and price premium information. Review the data of the five brands in
Can you help me please.
Below is a table containing market share, sales, and price premium information. Review the data of the five brands in the marketplace and then address the questions at the end.
| Brand | Unit Sales | Unit Market Share | Sales Revenue | Revenue Market Share | Price Premium |
| A | 10,000 | 32.3% | 10,000 | 30.3% | 0.94 |
| B | 9,000 | 29.0% | 11,000 | 33.3% | 1.15 |
| C | 5,000 | 16.1% | 6,000 | 18.2% | 1.13 |
| D | 4,000 | 12.9% | 4,000 | 12.1% | 0.94 |
| E | 3,000 | 9.7% | 2,000 | 6.1% | 0.63 |
| Total | 31,000 | 100.0% | 33,000 | 100.0% | 1.00 |
Questions:
- Discuss that in this market, to what extent price is a strong and effective marketing tactic to gain market share? (2.5) (Word count: 150)
- Interpret the data provided and explain the difference between unit and revenue market share. (2.5) (Word count: 150)
Course Name: Marketing Planning & Application
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