Question: Can you help me with the Case Study below? CASE STUDY 2 Cloud Fly Berhad, a Malaysia listed company, engages in a business of low-cost

Can you help me with the Case Study below?

Can you help me with the Case Study below? CASECan you help me with the Case Study below? CASE
CASE STUDY 2 Cloud Fly Berhad, a Malaysia listed company, engages in a business of low-cost airlines. The financial year end is 31 December annually. The strategy of the Company is to operate as a low-cost, high efficiency airline, and it does this by: - Operating mostly in secondary cities to reduce landing costs. - Using only one type of aircraft in order to reduce maintenance and operational costs. These planes are leased rather than bought outright. - Having only one category of seat class. - Having no pre-allocated seats or in-flight entertainment. - Focusing on e-commerce with customers both booking tickets and checking in for flights online. The airline was given an `on time arrival' ranking of seventh best by the country's aviation authority, who rank all 50 of the country's airlines based on the number of flights which arrive on time at their destinations. 48 Cloud Fly Berhad's flights were cancelled in 2020 compared to 35 in 2019. This increase was due to an increase in the staff absentee rate from 3 days per staff member per year to 4.5 days.The average 'grountl turnaround time' for airlines Is 50 minutes, meaning that, on average, planes are on the ground for cleaning, refuelllng, etc for 50 minutes before departing again. mstomer satisfaction survevs have shown that 35% of customers are happv with the standard of cleanliness on Cloud Flvr Berhad's planes. The number of passengers carried bv the airline has grown from 3DD,DDU passengers on a total of 3,423 ights In 21:14 to szomoo passengers on 365!) flights In ZDZU. The overall growth of the airline has been helped bv the limited route licensing pollcv of the government, which has given the Companv almost monopoly status on some of its routes. However, the government is now set to change this policv with almost immediate effect, and It has become more important than ever to monitor perFOrmance effectively. Required: For each perspective of the balanced scorecard, discuss one goal together with a corresponding performance measure which could be used by Cloud Flv Berhad to measure the company's perfOrmance. The goals and rrreasures should be specicallyr relevant. For each pair of goals and measures, explain why you have chosen them. {so marks) End of page

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