Can you help with the following examples based on the International marketing of products? Thank you in advance.

International marketing of new products Instructions: Please answer the following questions in the some order: a] Define the marketing concept in your own words in terms of the local and international context. b] Argue about the advantages of conducting research and market analysis in order to implement a product internationalization strategy: c} Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies. d] How are standardization and adaptation strategies applied in (SMEs'j that pursue the internationalization of their products