can you help write an introduction for this work: Business success depends upon effective strategic choices as to which industry an organisation will complete in and how competitive advantage will be achieved in that industry. The assessment requires you to analyse easyJet$$s Business Strategy between $2020$ and $2023.$

$1.$Identify easyJet$$s Business Strategy between $2020$ and $2023$ and produce a critical appraisal of easyJet$$s strategic position.

$$External Analysis using appropriate models such as PESTEL, Five Forces etc.

$$Internal Analysis using appropriate models such as Resource Audit, Financial Position, Skills competences etc.

$$Stakeholder Analysis using appropriate model such as Mendelow etc.

$$Cultural Analysis using appropriate model such as Cultural Web etc. $(10$ marks$).$

$$Summary $/$Conclusion using SWOT

$2.$Identify and evaluate the strategic options available to easyJet.

$$Options Identification $(5$ marks$).$

$$Option Evaluation using SAF model $(15$ marks$).$

$3.$Recommend and justify an option.

$4.$Answer ALL questions set, taking into account the mark distribution for each question