can you please answer both questions? thank you

When is pursuing a low-cost provider strategy most attractive? a. When the price sensitivity of customers is low b. When a multitude of similar sized rivals constitute most of the competitive scene c. When there are high switching costs, the firm's products are used in multiple ways, and there is ficece price competition d. When differentiation can be achieved through multiple paths e. When there is fierce price competition, switching costs for buyers are low, and a handful of buyers buy the majority of products Question 12 Flag question The most attractive paths to differentiation... a. are the costliest to pursue b. can be further amplified through creative advertising c. attract the richest customers d. are similar to the differentiation patterns of competitors e. are difficult or costly for competitors to imitate and strongly attractive for customers