Question: can you please help me do a critique for this article : Leeflang, P . S . , & Wittink, D . R . (

can you please help me do a critique for this article :
Leeflang, P. S., & Wittink, D. R.(2000). Building models for marketing decisions:: Past, present and future. International journal of research in
marketing, 17(2-3),105-126.

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