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Same as personal interview, we also decided to conduct an online survey to understand our sample group's collective thoughts on how much they feel the need for changing individuals' action towards environmental issues, their recycling habits, their appliance shopping behavior, and online channels they use to reach solutions that leads to higher product awareness and address the marketing mix issues. The survey allowed us to complete our study with a large sample group in a fast, easy to conduct and interpret. For engaging the respondents, we used an introduction at the beginning of the survey and explained why the data is needed. The link to the Obaggo website was provided for them to access the company easily for further information. We asked a consent question after the introduction and we created a choice for them to quit if they do not wish to take part. We also used simple questions that are easy for everyone to understand, avoided specialized marketing terms and sensitive questions, used photos in the layout to avoid boredom. We had a warm-up section with general questions as most Canadian people are open to help when it comes to environmental issues. We categorized questions on three different pages on Google Form. The first page included opening general questions. The second page related to the information that we seek to find out more with ore complex format and the third page was about demographic and thanking the participants for their time.

We created our survey on google survey initially. Although it was a sophisticated platform with various question types, it was too costly. Therefore, we changed the plan to use Google Form which was free, reliable, and fast.