Question: can you please help me with this problem ? Pixel Studio, Incorporated, is a small company that creates computer-generated animations for films and television. Much

can you please help me with this problem ?
can you please help me with this problem ? Pixel Studio, Incorporated,
is a small company that creates computer-generated animations for films and television.

Pixel Studio, Incorporated, is a small company that creates computer-generated animations for films and television. Much of the company's work consists of short commercials for television, but the company also does realistic computer animations for special effects in movies The young founders of the company have become increasingly concerned with the economics of the business-particularly since many competitors have sprung up recently in the local area. To help understand the company's cost structure, an activity-based costing system has been designed. Three major activities are carried out in the company; animation concept, animation production, and contract administration. The animation concept activity is carried out at the contract proposal stage when the company bids on projects. This is an intensive activity that involves individuals from all parts of the company in creating story boards and protolype stills to be shown to the prospective client. Once a project is accepted by the client, the animation goes into production and contract administration begins. Almost all of the work involved in animation production is done by the technical staff, whereas the administrative staff is largely responsible for contract administration. The actlity cost pools and their activity measures are ilsted below: These activity rates include all of the company's cosls, except for its organization-5ustaining costs and idle capacily costs. There are no direct labor or direct materials costs. Pretiminary analysis using these activity rates has indicated that the local commercial segment of the market may be unprofitable. This segment is highly competilve Producers of local commerclals may ask thiee or four comparies lise Pixel Studio to bid, Which results In an unusuilly low ratio of accepted contracts to bids. Fuithermole, the animation sequences tend to be much chorter for local commeicibis than for other work. Stice animation wark is billed at farfy standard rates accoording to the running time ar the completed animation, this means that the revenues from these short projects tend to be below overage. Data conceining activity in the local The total sales from the 10 contracts for local commercials was $180,000 Required: 1. Calculate the cost of serving the local commercial market 2. Calculate the margin earned serving the local commercial market. (Remember, this company has no direct materials or direct labor costs) Complete this question by entering your answers in the tabs below. Calculate the margin earned serving the local commercial market. (Remember, this company has no direct materials or direct labor costs.)

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