Question: Can you please help me with this question #3? Thanks! Question 2: Part 2: Channel optimization Which channel is performing better in terms of CPM,

Can you please help me with this question #3? Thanks!

Question 2: Part 2: Channel optimization Which channel is performing better in terms of CPM, CRC CR and CAC? in- Cost Strategy Imp. . Clicks CTR Platfor Budget % A Per m Total Leads Conv. Steps: 1. Linkedin 230.242 1.763 52 $15,281.57 . Calculate cost per 1090 impressions per each 2. LinkedIn 6.986 2.578 7 $4,500 Message channel: CPM = Cost/ Impressions /1000) Ad . Calculate Click-through rate per each channel: Grand to... 237,228 4,341 1.83% 59 $19,781.57 $335.28 . CTR = Clicks/Impressions *100% . Calculate Cost-Per-Click per each channel: . CPC = Cost/Clicks Strategy Performance - Metric Comparison AZ . Calculate Cost-Per-Action per each channel: . CPA = Cost/Leads Impressions Clicks 2. 3K Question 3: 230,242 How many more leads would we get if we re- 2. 2,578 allocated the campaign funding to the best- 2K performing channels? 1,763 Clicks Impressions Steps: 1K Calculate the potential Leads for funds re-allocation 5 by dividing the $ cost of the worst-performing 6.986 channel by the CPA of best-performing one: Linkedin Linkedin Message Ad New Leads = Cost w / CPA b - Leads w

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