Question: Can you please review my research topic, Introduction, Design method, and approach. Is it a good topic as an underpinned for a literature review, how
Can you please review my research topic, Introduction, Design method, and approach. Is it a good topic as an underpinned for a literature review, how can I improve on each section .
Also I was unable to find much literature on "Impact of Inflation on investment Decision making with Hospitality Sector."
Can I just show the link between how areas used for decision making for investments are impacted by inflation as my literature review?
Topic
"Assessing the Impact of Inflation on Investment Decision making within the Hospitality Sector".
Introduction
In today's business forum, Inflation remains to be a crucial problem for most businesses within the hospitality sector. According to Ibrahim (2019), "Inflation is the long-term increase in prices of services and goods due to the devaluation of the currency." (para.1). Ibrahim (2019) also describes Inflation as "a quantitative measure of the rate at which the average price level of a basket of selected goods and services in an economy increases over time. Often expressed as a percentage, Inflation indicates a decrease in the purchasing power of a national currency." (para.3). Ibrahim (2019) also describes three types of Inflation as Demand-pull, which represents "Inflation from high demand of goods to low and low unemployment. (para.8) Secondly would be Cost Push Inflation: this typically describes "Inflation caused by the sudden decrease in the supply of goods, which would increase goods prices. Producers for these goods will increase the costs and could then pass this on to consumers through increased prices. (para.8) Finally, Anticipated Inflation would be when prices rise based on people's expectations. Ibrahim (2019) Effects of Inflation can be a detrimental factor in the survival of most firms. According to Bagus (2014), "Inflation tends to have negative implications on consumer demand like eroding the future purchasing power of consumer savings."(p.501). Other negative implications are; 1. Consumers with savings will lose value on each dollar. 2. More pressure is applied to a business to invest in working capital to combat inflation effects. 3. Increase the cost of living, decrease consumer spending, and lowering profit margins. (Boyce, 2022, para.6)
Despite inflation being one of the core factors of investor / owner decision making criteria's, other determinants include location, economic, financial, Diversification & relationship. According to Newell & Seabrook (2005) among all the factors influencing hotel investment decision making "Financial factors (37.0 percent) had the highest weight, given hotel prioritized based on underlying financial performance (e.g. forecast ROI, gross operating profit, Rev PAR), which is strongly influenced by local market conditions via the location factors (e.g. site attributes, hotel supply and demand); hence the strong link between the financial factor (37.0 per cent) and the location factor (29.9 per cent)." (p.286)
Inflation has a strong correlation to a hotel's expense line with rising cost of wages, food, and beverage along with high cost of maintenance material.
Aim and Objectives
The aim here would be to investigate how inflation would impact shareholder / owner investment decision making within the hospitality sector. This would be achieved firstly by analyzing the theoretical framework that underpins how inflation is linked to investor decision making
Research Design
- For this report a dual approach would be adopted, both qualitative and quantitative data would be collected in order to achieve the objectives here. For the qualitative data collection, questionnaires would be the best method as it would allow for in-depth responses from 10 respondents that would include persons employed within the finance team encompassing supervisors, directors, and along with the vice president and the CFO. Relevant questions that this research will be grounded will be.
Interview Questions
- How would you describe what impact inflation has on how key players make investment decisions.
- What are the key areas would decision makers based their decisions on if they should invest or not.
- How is investment decisions weighed in line of priority.
- How are key areas of investments hedged against inflation.
- For the quantitative data collection, a survey of a major hotel in the Bahamas would be used as a model representing the influencing factors of investment decision-making based on how inflation is linked to these factors. An AHP multi-criteria decision-making methodology would be used to assess the weight of each of the 30 factors influencing hotel investment decision making.
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