Question: Can you provide assistance with generating a Competitive Profile Matrix (CPM) for Netflix? I have established 12 factors, but need assistance measuring the weight and

Can you provide assistance with generating a Competitive Profile Matrix (CPM) for Netflix? I have established 12 factors, but need assistance measuring the weight and ratings for Netflix, Amazon, and Hulu.

Netflix Amazon Hulu
Critical Success Factors Weight Rating Score Rating Score Rating Score
Advertising 0.10 0 0.00 0 0.00 0 0.00
Customer Loyalty 0.08 0 0.00 0 0.00 0 0.00
Service Quality 0.06 0 0.00 0 0.00 0 0.00
Service Diversity 0.06 0 0.00 0 0.00 0 0.00
Financial Profit 0.12 0 0.00 0 0.00 0 0.00
Market Share 0.10 0 0.00 0 0.00 0 0.00
Management 0.06 0 0.00 0 0.00 0 0.00
Price Competitiveness 0.10 0 0.00 0 0.00 0 0.00
Global Expansion 0.12 0 0.00 0 0.00 0 0.00
Brand Awareness 0.08 0 0.00 0 0.00 0 0.00
Strategic Partnership 0.06 0 0.00 0 0.00 0 0.00
Innovation 0.06 0 0.00 0 0.00 0 0.00
Totals 1.00 0.00 0.00 0.00

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