Question: Can you provide the Situation statement and overview - includes refined target consumer analysis and product need insights (important insights about the target customer groups

Can you provide the Situation statement and overview - includes refined target consumer analysis and product need insights (important insights about the target customer groups that actually guide ideation

The new product will be the Petzyo Calmer Collar which aims to clam pets through using aromatherapy oils which are specifically chosen to target a dog's stress, digestive issues, flea control and general mood.

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