can you recommend other techniques that should be using to generate and evaluate concepts?

Case Study - 2 marks each - Total 8 Marks Case: Concept Evaluation af Amazon Amazon contently rated by Fortes of the Most Innovative Companies Amro Web Services 500 the level of native che mit be the poor and internally to create, and the evaluate product ca eo de must wate a ne pupe press released as pape FAQ document for the hypothetical product. This process hrips and then the documents may be coupled with a mock up screen display, a table type of deed There the developed intring press release the product probably would not send Amazon Web Services CEO Andy Jawy calls the process the working backwards approach, as its of the top the earliest stages Amazon Web Services insists on chea documentation of the engineering department happened to come other day beated development work tht away The press release and Q&A document should make it easy for Amazon product developers to determine the pin which wiede Mr Jassy and other executives receive and review over 100 emails of this type every year Once the press release gets management approval, it becomes the blog for developing the concept to final product. Ale the leaders to pred concept, who may be the developer who created the press release or someone else identified to serve as project manager. The proyed manager refill topy fox pro development, assigned full time to the project and removed from other projects. According to Amazon executive Dave Limphe best way to fult weg mithing is hy me it somebody's part-time job. The project manager is permitted to add team members, wually starting with a couple of technical develogen Company founder Jeff Bezos approached Amazon's CEO Worldwide Consumer Jeff Wilke with the working backwards"pproach, and the lines found the beast simple at first. Nevertheless, the approach tives any employee a simple procedure to create inovative ideas and introduce them to management for commention. Amazon cuma degree of success with this process Me Wilke estimates that 50 percent of concepts generated using this approach progress through development and welched accefully See This was calles De Amor De Ouroos.com, 2011. NOW Food War, Mads The AWOC Wom, dober 11, 2017 Case Study-markach. Total Marke Case: Concept Evaluation at Amara Ama cated by FreeMe Ama Woh Services Shows the eve of verbe dhe procedemely or for de som den pop YAQ for the year. They the The men may be compled with a mock up play, he made. The wees of the device pressed the proces probably would not acced Amaro Web Service CEO Andywy call the process the working backwards proach is often the earliest sa Amaron Web Services is clear documentation of the mind happened to the press they should be development work right away. The press release and Q&A document should make it easy for Amar product developers to determine the curs which will need to Me Jew and the executives receve and review over 100 mails of this type very Once the press release management approval it becomes the blueprint for developing the concept to a final product. A single threaded leaders to pred concept who may be the developer who created the press release of someone else identified to serve as project manager. The project manager is the full eping for product development, assigned full time to the project and removed from other projects According to Amaron executive Dave Lamp. the best way to fuil twenton something a boy walang it somebody's part time job. The project manager is permitted to add team members, wally starting with a couple of technical developers Company founder Jeff Bezos approached Amazon's CEO Worldwide Consumer Jeff Wilke with the working backwards pecach, and the latter found the dea slmotto simple at first. Nevertheless, the approach gives any employee a smple procedure to create innovative deas and introduce them to management for consideration. Amazon claims a high degree of success with this process Mr. Wilke estimates that 50 percent of concepts generated using this approach progress through development and use anche succesfully Schule, De Amor De Dil De Whale, The ACOOL 2017