Question: Can you see a pattern behind the ups and downs of Nintendo s 1 2 9 - year - long corporate history? What kind of

Can you see a pattern behind the ups and downs of Nintendos 129-year-long corporate history?
What kind of strategic behaviour consistently led it into the trap of red ocean competition? And
what kind of strategic behaviour enabled it to break away from the pack and create blue oceans?
Gaming is a tech-intensive industry. Was technology innovation the defining factor for Nintendos
success? If not, what was the key factor behind Nintendos business success? What role did
technology play in Nintendos new market creation?
According to the case, smartphones and tablets massively disrupted the traditional gaming
industry. What were Nintendos responses? What worked and what didnt? Can you use relevant
blue ocean frameworks to explain how Nintendos Pokmon Go eventually created a new blue
ocean out of the disrupted market?
From a corporate perspective, with public corporations mandate to balance earnings stability and
growth, what can we learn from Nintendos portfolio management practices over the last 20 years?
Plot Nintendos business offerings on Kim & Mauborgnes Pioneer-Migrator-Settler Map and
compare the results across different time periods. What key insights do you gain?
Do the majority of people buy videogames based on technology per se or based on value? If on
value, then why do Nintendos competitors focus so heavily on marketing their tech

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