Question: can you solve this with goal programming? The Leon Burnit Advertising Agency is trying to determine a TV advertising schedule for Priceler Auto Company. Priceler

can you solve this with goal programming?
can you solve this with goal programming? The
The Leon Burnit Advertising Agency is trying to determine a TV advertising schedule for Priceler Auto Company. Priceler has three goals: First, these ads should be seen by at least 40 million high-income men (HIM). Second, these ads should be seen by at least 60 million low-income people (LIP). Finally, these ads should be seen by at least 35 million high-income women (HIW). Leon Burnit can purchase two types of ads: those shown during football games and those shown during soap operas. At most, $600,000 can be spent on ads. The advertising costs and potential audiences of a one-minute ad of each type are shown as AD Football Soap Opera HIM 7 3 Millions of Viewers LIP HIW Cost 5 $100,000 5 4 $60,000 10 Leon Burnit must determine how many football ads and soap opera ads to purchase for Priceler

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