Question: can you solve this with goal programming? The Leon Burnit Advertising Agency is trying to determine a TV advertising schedule for Priceler Auto Company. Priceler
can you solve this with goal programming?
The Leon Burnit Advertising Agency is trying to determine a TV advertising schedule for Priceler Auto Company. Priceler has three goals: First, these ads should be seen by at least 40 million high-income men (HIM). Second, these ads should be seen by at least 60 million low-income people (LIP). Finally, these ads should be seen by at least 35 million high-income women (HIW). Leon Burnit can purchase two types of ads: those shown during football games and those shown during soap operas. At most, $600,000 can be spent on ads. The advertising costs and potential audiences of a one-minute ad of each type are shown as AD Football Soap Opera HIM 7 3 Millions of Viewers LIP HIW Cost 5 $100,000 5 4 $60,000 10 Leon Burnit must determine how many football ads and soap opera ads to purchase for Priceler
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