Can you use Amazon as an example please. When you are responding to the questions below use Amazon as the business you're referencing. So use Amazon as the business when doing the SWOT Analysis, PASTEL, Porter 5 forces, AFI strategy framework, and when discussing, analyzing, planning and recommending things to increase market shares over the next 5 years. Use these to compare and contrast Amazon's united stated and global competition.

Note: Use Ch. 5 in Strategic Management textbook by Rothaermel as a guide. Include the PESTEL Business Strategy Analysis, Porter 5 Forces Competition Analysis, and AFI Strategy Framework. Your goal is to come up with a 5 year business strategy detailed analysis, plan, and recommendations that you have selected to significantly increase market share over the next 5 years. You will examine your company strengths, weaknesses, opportunities, and threats (SWOT) as a starting point. Use PESTEL and Porter 5 forces in your analysis and recommendations which you are presenting to the executive board (Me). Your analysis framework is to compare and contrast your business to your US and global competition, the global business market your business serves, and how to manage global competition, financial influences, country and business culture, environmental (Ex. Globsl Air and Water Pollution), US and global.political influences (Ex. Business Laws, Tax Laws, Free Trade, etc...)