Question: candidate experience, localizing the global brand and building the capability to deliver the employer brand worldwide. Q1. Explain the benefits of Intercontinental Hotels Group's using

candidate experience, localizing the global brand and building the capability to deliver the employer brand worldwide. Q1. Explain the benefits of Intercontinental Hotels Group's using its multiplatform campaign to communicate its messages. 5 points Q.2 Discuss why it is important for businesses like Intercontinental Hotels Group to utilize its communication strategy in employee engagement and attract prospective staff. Answer comprehensively.10 points

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