canne and her team tested Options $2$ vs$.3$ with a sample of customers who just purchased Xfinity. These customers received the normal $90$ day communications. In addition, one$-$half of ple received an email with an actual promotional offer to sign up for Xfinity mobile service and receive a $$500$ Visa gift card. The other half received an "educational" email about the ad eservice that didn't include an actual offer $($but did include a follow$-$up offer a few months later$).$

on #$3$ carried the day: Customers seemed to pay more attention to the content when the message was positioned as educational rather than when it was clearly a sales pitch. Figure $1$ two messages that customers received.

data clearly showed that Option #$3$ was more effective: Customers were likely to open the email, and more likely to click through to the ad$.$ Most importantly, they were more likely to ade their service. In the world of marketing, sometimes less is more.

re $1.$ Comcast Options

cast's emphasis on increasing their product line to meet the needs and desires of their customer indicates that Comcast

uses a marketing mix

practices the marketing concept

practices the value chain concept

has a production orientation

offers a commerce marketplace