Question: Canvas 1 p t s Question 1 Introducing a new product into the market is called q , q , segmentation product development commercialization test
Canvas
Question
Introducing a new product into the market is called
segmentation
product development
commercialization
test marketing
market penetration
Question
A product is in the maturity stage of the product life cycle, and the company decided to modify the marketing mix. Which of the following steps is the company most likely to take?
explore new market segments
use aggressive sales promotions
improve product quality
find new uses for the product
change features of the product
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