Question: Capital One coordinates its marketing efforts to continually set the message that its airline reward miles have no blackout dates. Both its print and television

Capital One coordinates its marketing efforts to continually set the message that its airline reward miles have no blackout dates. Both its print and television advertisements feature Jennifer Garner. Which of the following is the major goal of integrated marketing communication

(

IMC

)

in regard to its marketing messages?

Validity

Profitability

Consistency

Reliability

Flexibility

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