Capstone $1-6$: COMPETENCIES AND COMPETITIVE ADVANTAGE

Assignment:

In this assignment we examine the capabilities your company needs to develop to deliver its strategy. We assume that your team is about to have a meeting to set long range priorities around performance capabilities. This assignment is pre$-$work for that meeting.

At this point you have a vision, and you have a strategic direction. For example, you might be saying, $$We plan to be a high technology company. We will concentrate our resources upon the High End, Performance, and Size segments. We will compete based upon differentiation.$$ Or you might have decided to be in every segment and compete on price, or any of a dozen other combinations of vision and strategy.

But what capabilities do you need to develop to execute your strategy? For example, it is one thing to say, $$We will compete on price$,$ and another to build a company that can effectively compete on price and still produce a solid return for stakeholders.