Capstone Project Overview You are an intern at a small business organization that you love working for. It is the company of your dreams and you are hoping they will hire you full time. However, this company is behind the times in content marketing. Your main responsibility as an intern will be to develop content for your companys marketing channels: website, social media, email, and more. Your Capstone Project will consist of 3 parts and it . You were told at the beginning of your internship that if you are able to produce great content, you will be offered the job of their first ever community manager. Remember - all 3 parts of the Capstone Project are related, with each part building on the next part. Capstone Project Part 1 Description: Select a small business company that you will focus on for your entire Capstone project. Pick a company that you would love to work at, but make sure it is not a big company. It needs to be small with limited resources (Not Apple, Nike or any other global corporation). Provide an Executive Summary of the company that you will be using for the 3 parts of your Capstone Project. The executive summary should include the following: The name of the small business company where you will be an intern. A listing of all their marketing channels you can find (website, Facebook, Instagram, twitter, YouTube, Pinterest, etc.). Provide the URLs for all of them along with samples of their latest posts. A critique of what you think they are doing right and what you think they are doing wrong. Your executive summary should be a minimum of 300 words. Submit your executive summary to

Capstone Project Part 2 Description: For Capstone Project Part 2, develop the following content: a) Develop a new sticky strapline (also known as a tagline) for your company. You can find directions on how to develop one in Chapter 10. b) Develop a new business card with your name and a new look. Follow the recommendations provided in Chapter 11. You can get inspiration from ideas online. Use your new tagline somewhere in the business card. c) Write a 250-word press release (refer to Chapter 14) that tells the story of your companys newest product. Use your new tagline somewhere in the press release.

a Capstone Project Part 3 Description: a) Select 2 social media platforms that you believe will be the most important ones to have a presence in for your company. Write a 75-word paragraph for each platform explaining why each one is important (2 paragraphs total). b) Create two social media posts: one for each social media platform you selected. You should include in each post the following information: A headline. No more than 7 words. Social media copy. Approximately 25 words, including appropriate hashtags and a Call to Action.