Question: CareerBuilder's Monk - e - mail site allows users to send personalized, private themed e - cards for all occasions, and users have sent more

CareerBuilder's Monk-e-mail site allows users to send personalized, private themed e-cards for all occasions, and users have sent more than 100 million Monk-e-mails. CareerBuilder is using ________ to promote its services.
Question 5 options:
viral marketing
opt-out marketing
customerization
niche marketing
buzz marketing

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