Carefully review the Harley-Davidson website at

https://motorcycles.harley-davidson.com/ca/en/2018/index.html

(for motorcycles) and

http://motorclothes.harley-davidson.ca/?locale=en_CA&bmLocale=en_CA

(for merchandise)

answer the following questions:

Q1-By examining Harley-Davidson's motorcycle and merchandise websites, identify the product lines that are included in the Harley-Davidson product mix.

Q2-Navigate to the Harley-Davidson motorcycle website and identify what elements are included in; (a) core product, (b) actual product, and (c) augmented product.

Q3-Given the information and positioning of the Harley-Davidson products, create and describe a persona that would represent the target market Harley-Davidson is targeting.