Carefully watch this most recent Listerine Commerical- YouTube URL: http://www.youtube.com/watch?v=IKUTchlRdOk Based on the information determine the following:
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Question:
Carefully watch this most recent Listerine Commerical- YouTube URL: http://www.youtube.com/watch?v=IKUTchlRdOk
Based on the information determine the following:
1) Listerine's Positioning Strategy: ( 5 Marks) Your answer must rationalize your decision.
2) Write a comprehensive Positioning Statement. (10 Marks) All essential components must be addresssed.
Related Book For
Financial Accounting Tools for Business Decision Making
ISBN: 978-1118024492
5th Canadian edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso, Barbara Trenholm, Wayne Irvine
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