Carl Wright, Inc. specializes in direct mail coupon advertising for major food manufacturers. One client has...

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Carl Wright, Inc. specializes in direct mail coupon advertising for major food manufacturers. One client has run 10 advertising campaigns weekly using this medium. The response rate for cupouns for the lastg 10 campaigns which were taken consecutively over the last 10 weeks are as follows Campaign Response % 4.6 5.2 4.8 5.3 4.5 5.9 5.2 5.4 4.7 10 4.9 a. Which model will provide more accurate forecasts of the response rate for future advertising campaigns: (1) 2-period Moving average (2) 6-period moving average. To answer do the following: (i) Apply MAE using the template. (ii) Demonstrate the MAE calculation of the 6-period moving on the given time series b. Use the better model of part 'a' to forecast the response rate for the next 2 weekly campaigns. Show your work. 1234 5 167 8 9 Carl Wright, Inc. specializes in direct mail coupon advertising for major food manufacturers. One client has run 10 advertising campaigns weekly using this medium. The response rate for cupouns for the lastg 10 campaigns which were taken consecutively over the last 10 weeks are as follows Campaign Response % 4.6 5.2 4.8 5.3 4.5 5.9 5.2 5.4 4.7 10 4.9 a. Which model will provide more accurate forecasts of the response rate for future advertising campaigns: (1) 2-period Moving average (2) 6-period moving average. To answer do the following: (i) Apply MAE using the template. (ii) Demonstrate the MAE calculation of the 6-period moving on the given time series b. Use the better model of part 'a' to forecast the response rate for the next 2 weekly campaigns. Show your work. 1234 5 167 8 9

Answer rating: 100% (QA)

a the better method is 4 period Moving Average MA this can be found out by calculating ... View the full answer