Carmela Stewart operates Carmella Marketing Company which has been chosen to execute a market research project...

 

Transcribed Image Text:

Carmela Stewart operates Carmella Marketing Company which has been chosen to execute a market research project by Ashland Foods Ltd. The project involves driving through rugged and rainy terrains in the country area to obtain views from potential customers for Ashland's Crusty Yam Chips. The vehicle that is currently owned by Carmela is a two-wheel drive motor car that is over ten years old and has not been serviced for a year. However, Ashland has offered Carmela the use of their pick-up for the journey. However, the pick-up is in a deplorable condition and may fail on the journey. Carmela Marketing eventually decides to use their motor car for the journey. a) Identify four (4) possible threats from this project. [ 4 marks] b) For each of the threats identified above explain the risk response measures that Carmela should apply. [ 4 marks] c) Explain the risk management processes that should be recommended to ensure the success of future projects. [6 marks] Carmela Stewart operates Carmella Marketing Company which has been chosen to execute a market research project by Ashland Foods Ltd. The project involves driving through rugged and rainy terrains in the country area to obtain views from potential customers for Ashland's Crusty Yam Chips. The vehicle that is currently owned by Carmela is a two-wheel drive motor car that is over ten years old and has not been serviced for a year. However, Ashland has offered Carmela the use of their pick-up for the journey. However, the pick-up is in a deplorable condition and may fail on the journey. Carmela Marketing eventually decides to use their motor car for the journey. a) Identify four (4) possible threats from this project. [ 4 marks] b) For each of the threats identified above explain the risk response measures that Carmela should apply. [ 4 marks] c) Explain the risk management processes that should be recommended to ensure the success of future projects. [6 marks]

Answer rating: 100% (QA)

a Four possible threats from this project Vehicle Breakdown The old and unserviced twowheel drive motor car may break down during the journey especial... View the full answer