Case $10($available in the textbook$)$

Beyond Meat, Inc.

PLEASE WRITE EACH QUESTION AND ANSWER IT SEPARATELY. DO NOT USE THE CASE STUDY

FORMAT IN THE COURSE SYLLABUS FOR THIS FIRST CASE STUDY.

ASSIGNMENT QUESTIONS

Are plant$-$based meat substitute products just a passing fad? How likely is it that an attractively large percentage of the world's consumers will switch away

from eating animal meats to mostly or wholly eating plant$-$based meat substitutes instead of animal meat?

What is your assessment of the strength of the competitive forces Beyond Meat faces? Do a five$-$forces analysis to support your answer.

What are the key success factors for Beyond Meat and the other makers of plant$-$based meat substitutes?

Does the outlook for the plant$-$based meat substitute industry segment present Beyond Meat with sufficiently attractive opportunities for competitive success

and long$-$term profitability? Why or why not?

What does a SWOT analysis reveal about the overall attractiveness of Beyond Meat's situation in $2020?$

What are the key elements of Beyond Meat's strategy?

Which one of the five generic competitive strategies discussed in Chapter $5$ most closely approximates the competitive approach that Beyond Meat is

employing?

What is your assessment of Beyond Meat's financial performance, as shown in Exhibit $2?$ What finance$-$related strengths and weaknesses do you see? Use the

financial ratio data in Chapter $4$ to support your assessment.

What are the key issues confronting Beyond Meat's top management team in $2020?$

What recommendations would you make to Ethan Brown regarding the company's strategy and actions that should be taken to strengthen the company's efforts

to compete successfully against its rivals?

In oder to do well in this case analysis you have to master chapter $3,4$ and $5.$Also you need to understand chapter $6$ and $7$ to some extend.

You are required to use the appropriate vocabulary and CORE CONCEPTS in your paper.