Question: Case 1 . 1 Midi Capital Canada CASE 1 . 1 MIDI CAPITAL CANADA, COMMERCIAL TRANSPORTATION FINANCING DIVISION It was early morning on April 1

Case 1.1 Midi Capital Canada
CASE 1.1 MIDI CAPITAL CANADA, COMMERCIAL
TRANSPORTATION FINANCING DIVISION
It was early morning on April 152016, when Steve Brant, assistant account manager for
the Commercial Transportation Financing Division of Midi Capital Canada in Toronto,
Ontario, Canada, finished reading the morning copy of The Financial Post and began
reviewing a loan request for $270,000 submitted by an existing client Simon Carriers
Ltd. Simon Carriers, a trucking company, requested the $270,000 loan to purchase two
new 2016 Freightliner transport trucks, four new 53-foot trailers and four new mobile
satellite systems that would be used to track the location of the transport trucks. Brant had
to make a decision on the loan request and forward a report to the senior account manager
for approval that afternoon.
MIDI CAPITAL
Midi Capital comprised of 27 diversified businesses, including operations in North
America, Latin America, Europe and the Asia-Pacific region, its head office was located
in Stanford Connecticut. Midi Diversified, Midi Capitals parent company, was a publicly
traded corporation with net earnings of over US$15 billion. Midi Capital was a major
competitor in every industry it competed in, achieving record net earnings of US$3.6
billion in 2015. It expected each of its divisions to generate a 20% after tax-profit, and if a
division fell below the goal of 20 per cent, they would have to justify why profit targets
had not been met.
COMMERCIAL TRANSPORTATION FINANCING
Commercial Transportation Financing (CTF) was one of Midi Capitals 27 divisions. The
majority of CTFs business was loaning money to medium and large-sized transportation
and construction companies. Loans from $30,000 to $1 million were provided to purchase
assets such as transport trucks, trailers, paving equipment and heavy machinery.
CTF was under tremendous pressure to generate profits. The selling strategy at CTF was
Find, Win, Keep Find new business, Win new business and Keep new and existing
clients. As of April 1,2016, less than one percent of CTFs portfolio of over 2,000 accounts
had been lost to bad debt. Account managers for the Southern Ontario Region were
expected to generate $14 million in new loans each year, without exposing Midi Capital to
unreasonable levels of risk.
Several requirements had to be met before CTF would approve a loan. First, CTF did not
deal with any company that had been in business for less than three years. Second, the
company applying for the loan had to generate enough cash flow to cover the monthly
interest payments on the new loan. Third, the companys debt to equity ratio could be
greater than 4:1 when including the new loan. Fourth, CTF would not finance more than
90 percent of the value of any asset, thereby requiring the company to have enough cash to
pay for at least 10 percent of the assets it wanted to purchase. Lastly, CTF considered the
character of the business owners, general economic conditions, and any company assets
that could be pledged as collateral as additional factors in the loan request.
THE TRANSPORTATION INDUSTRY IN SOUTHERN
ONTARIO
The trucking industry had been very profitable from 1985 to 1988 until a major recession
in 1989. During the recession, there was less manufacturing, resulting in fewer goods being
shipped by trucking companies. Many trucking companies went bankrupt and those that
survived the recession had to lower prices to stay competitive. The industry recovered
during a manufacturing boom in the mid 1990s and the amount of freight shipped between
Windsor and Toronto was at its highest level ever; however, the transportation industry in
Southern Ontario was very competitive with thousands of trucking companies competing
for business. By the mid 2000s the transportation industry had experienced strong growth,
but prices and profits remained low with trucking companies typically generating after tax
net incomes of less than 8 percent of revenues.
With prices low, trucking companies relied on higher volumes of business to generate
profits. One way to increase sales volume was to purchase more trucks and trailers and hire
additional drivers. For every truck and trailer, a trucking company would typically generate
$150,000 to $200,000 in annual sales. However, the high cost of purchasing new trucks
and equipment required large loans to finance the purchase of new assets. Because so many
trucking companies borrowed money to expand, it was important to maximize the amount
of time a truck was on the road to generate sales, to cover not only operating expenses but
also to cover the loan payments.
NEW LEGISLATION
It was mandatory that all vehicles (trucks and trailers) used by the trucking companies meet
the safety standards set by the Ministry of Transportation of Ontario (MTO). These
standards were enforced on major highways at weight scale stations where all trucks were
required

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