Question: case 1 2 , ford traveling two roads. Assess three key forces in the general external environment that affect the U . S . automobile

case

12,

ford traveling two roads. Assess three key forces in the general external environment that affect the U

.

.

automobile manufacturing industry.

Assess the competition and the industry environment using a Porter's Five Forces Framework. Discuss key differences between Ford and the other industry competitors. Include financial and other factual information presented in the case exhibits.

Assess Ford

s tangible and intangible internal resources that give the company a competitive advantage.

Perform a financial analysis of Ford and assess what you find. Discuss your interpretation of their financial soundness based on the analysis. Assess profitability, growth, market value, performance of the business segments, value back to shareholders, and any other metrics provided in the case that will help you analyze their financial position.

What challenges is Ford facing based on your analysis?

What recommendations do you have for the company executives?

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