CASE 1

CLEAN is a special cleaning service a Middle eastern city. It specializes in cleaning of designers cloths and accessories. Established in 2016 and since then, has developed into an on-demand cleaning service using a mobile platform and app and has expanded its operations from one city to several cities. It mainly pick up the cloths or accessories and return them clean next day, and has expanded cleaning services to includes other items such as designer shoes. CLEAN pride itself on speed and quality and is determined to make a lasting contribution to the lives of their customers as well as those who work for the business. Their drivers and cleaning specialists are referred to as partners, not employees, and they do have access to health and accident insurance and other benefits.

This City have increasingly shown interest in designers products, the young educated population with high income, globalization in addition to technological advancement that made all kind of designers products accessible. There was a need for relevant services such as delivery and cleaning

With expensive items security and quality is always an issue. CLEAN solves all these problems with real time tracking and control as well as good system of quality assurance that ensure utmost cleanness before returning items to the customers.

CLEAN has become one of the highly ranked cleaning services in their country. Users register when they open the app for the first time, and all they need to do is to fill up a pick-up address, the delivery address, and when they need the service. The app will then show the price. Payments can be made in cash, on credits, or through online payment methods. CLEAN also feature a referral promotion code system. When a new user put in an existing customer promo code, they receive generous discount, and also does the customer whose promo code was used receive the same discount in their next service.

CLEAN is estimated to have over 60 drivers and 8 service locations. To cope up with the increased demands, one of the CLEAN mangers proposed the idea of forming a partnership with a newly establishes business offering the same services, other managers are not in agreement with this idea as the new company might imitate the CLEAN model and create a tough competition on in the coming years.

Please answer the following questions

Part One: 20 Marks

1. From the description of the business, please identify the Vision of the organization described in the above case (3 Marks)

2. What are the essential qualities of the opportunity in the above business? (2 Marks)

3. Identify and Explain the three ways an opportunity can be identified/recognized. Which one do you think was used in the case (5 Marks).