Case $1-$ Coca Cola

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Instructions

This case is from the textbook.

Think about the Concentrate Industry. Using Porter's Five$-$Force analysis, and using facts from the case, give your estimation of the strength of each force $($low$,$ medium, high$)$ for this industry. For each force, mention at least $2$ reasons justifying your estimation of that force being low, medium, or high.

a$.$ Threat of new entrants

b$.$ Threat of substitutes

c$.$ Rivalry among competitors

d$.$ Power of buyers

e$.$ Power of suppliers

Think about the Bottling Industry. Using Porter's Five$-$Force analysis, and using facts from the case, give your estimation of the strength of each force $($low$,$ medium, high$)$ for this industry. For each force, mention at least $2$ reasons justifying your estimation of that force being low, medium, or high.

a$.$ Threat of new entrants

b$.$ Threat of substitutes

c$.$ Rivalry among competitors

d$.$ Power of buyers

e$.$ Power of suppliers