Question: Case 1: KFC Changes Spokespersons ( Please help me answer these set of questions ) 1-33. Use the model of communication presented in this chapter

Case 1: KFC Changes Spokespersons ( Please help me answer these set of questions )

1-33. Use the model of communication presented in this chapter to demonstrate the transmission of KFCs message to consumers.

1-34. Which of the emerging trends in marketing communications, especially those related to social media, might affect KFC?

1-35. What is the basic message KFC should transmit to customers and potential customers? Do the changes in individuals portraying Colonel Sanders help to send a clear and consistent theme to the public? Defend your answer.

1-36. Should KFC employ a standardization or adaptation approach to its GIMC program? Explain how you would utilize one strategy or the other if you were in charge of the marketing communications division of KFC.

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