Case 1: Kindly read the Mini Case and answer the question that follow (5 marks)

It is a great temptation for manufacturers to exaggerate the benefits of their products on the packaging. Sometimes, the claims are overstated. Businesses want to make bold claims to help them sell more products. Some of the claims are morally wrong, other times they are just "advertising puff." Other times, a business might resort to high-pressurized sale techniques. In other cases, they might focus on vulnerable customer groups. Businesses need to make a profit, but is it wrong to try any means to achieve this? Legally, yes, it is.

Question 1: What is likely to motivate a business to adopt ethical marketing? (5 Marks: (Provide at least 2 reasons, 2.5 marks for each)