CASE $1$: TYPICAL CASE: Dunkin' Brands $-$ Dunkin' Donuts and Baskin$-$Robbins: Making Local Global $($Textbook Chapter $5)$

Use the discussion questions at the end of the case to help structure$/$guide your analysis.

This case requires knowledge of international management concepts. For example, question $1$ is about framing cultural factors. Conduct a SWOT analysis to assess the culture of the host country for procuring the necessary components. Question $2$ is about understanding global management to assess the market. What are the strategies for managing the global market? The concepts you mention and your explanations need to be supported by the relevant concepts in the text. You will be assessed against the scoring criteria provided at the end of this document.

Case Study Scoring Criteria

Far exceeds criteria Exceeds criteria Meets criteria Does not meet criteria

Identification of key issues and depth of analysis

Consideration will be given to how focused your analysis is and whether you have addressed many of the existing and critical issues in the case.

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