Case 11 Citigroup Inc , 2015, pp 455 463 , report that fully and thoroughly answers the following What trends are driving change in the banking and securities industry Describe the nature of competition in the industry What factors are increasing rivalry in the industry How strong are each of the c...

Trends Driving Change in the Banking and Securities Industry Several trends are influencing the banking and securities industry Digital Transformation The shift towards digital banking and securities ...

Case 11: Citigroup Inc., 2015, pp. 455-463 , report that fully and thoroughly answers the following: What

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Case 11: Citigroup Inc., 2015, pp. 455-463, report that fully and thoroughly answers the following:

What trends are driving change in the banking and securities industry?
Describe the nature of competition in the industry. What factors are increasing rivalry in the industry?
How strong are each of the competitors? Develop and discuss a CPM.
Develop and discuss a SWOT analysis for Citicorp.
Develop a financial analysis and discuss Citicorp's financial situation.
Draw conclusions about Citicorp's overall strategic situation, both internal and external. Discuss and support any recommendations you think Citicorp should make to its strategy or implementation.

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