Question: Case 1.3 Mabe: Learning to be a Multinational (A) Questions: Was the decision Cameron made to license McTaggart correct or should have continued to export?

Case 1.3 Mabe: Learning to be a Multinational (A)

Questions:

Was the decision Cameron made to license McTaggart correct or should have continued to export? Why?

Do you believe McTaggart was a good choice for the licensee?

In terms of the royalty, was it reasonable?

What other alternatives besides licensing should have been considered and why?

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