Case 1.3 Mabe: Learning to be a Multinational (A) Questions: Was the decision Cameron made to license
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Case 1.3 Mabe: Learning to be a Multinational (A)
Questions:
Was the decision Cameron made to license McTaggart correct or should have continued to export? Why?
Do you believe McTaggart was a good choice for the licensee?
In terms of the royalty, was it reasonable?
What other alternatives besides licensing should have been considered and why?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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