case $21$

Disney

ASSIGNMENT QUESTIONS$-$ WHILE THE TEXTBOOK CASE IS FROM $2020$

YOU NEED TO UPDATE ALL INFORMATION FOR THE MOST RECENT

RESULTS From the alternatives, it will be most beneficial to go ahead with Digital Rights Management. This will help to increase protection and have more control over digital content. This helps better as most of the sales is the digital content than physical copies or products $($Walt Disney, $2023).$ This is mostly focused on digital content and therefore, does not have any manufacturing costs or other such challenges. $$

The challenges with this alternative will be increased costs, additional staffing costs and regular maintenance for this project. In addition to it$,$ there will be indirect loss of revenue as not everyone will not be able to access and use digital content which could turn away some customers. This will cost a lot at the very beginning but with time, it will help to increase revenues and will stop copyright infringement. $$

The costs to implement and maintain Digital Rights Management can vary depending on digital contents that are to be protected, geographically areas, formats and such other factors. This cost can not be fully assessed but vary from a few hundred thousand dollars to some million dollars $($Abacan$,2024).$ In addition to it$,$ there will be other added recurring costs of maintenance and could possibly result in loss of revenue from losing customers whose devices would not support the new system. The company needs to make this change and invest in it to avoid losing revenue from copyrights as about $89\mathrm{.}5\%$ of the total sales consist of digital contents and approximately half of these sales are made directly to the customers $($Walt Disney, $2023).$

$6.$ Implementation$-$ Create an implementation using the information above. How can we implement DRM$.$ Outline actions for implementing the DRM recommendation. This section can include a list of key tasks, ownership or delegation of tasks, a timeline for implementation, and barriers to successful implementation $($e$.$g$.,$ resistance, cost, etc.$).$ The implementation plan should be clear and feasible for the company to implement. The detailed implementation plan should include mitigation of risks identified in the evaluation of alternatives and a timeline outlining the priorities.