Case $2$;

British$-$based SuperGroup is the owner of Superdry and its carefully branded product lines. The Superdry brand is at the heart of the business. The brand is targeted to discerning customers in their teens and $20$s who seek to purchase $$stylish clothing that is uniquely designed and well made.$$ Superdry is dealing with recent performance issues. In addition to upper$-$management turnover, analysts believe SuperGroup expanded too quickly, without the supporting infrastructure. The organization has brought in a new executive team, and additional turnaround strategies include appealing to an older demographic and expanding internationally.

Case $2,$ Question $1$: What influences from the external environment over the next several years do you think might affect Superdry$$s ability to compete?