Case $2$

Duedate Jan: $18$ by $8Mm$

Case $2$: International Computer

An international computer equipment and software manufacturer plans to introduce several new products in the coming year and wants to develop marketing programs to accompany the product introduction. The marketing program includes preparing printed materials distributed directly by the company and used by the company's marketing personnel, vendors, and representatives; print advertising in regular magazines, trade journals, and newspapers; and television commercials. The program also includes extensive training programs for marketing personnel, vendors, and representatives about the new products. A project management team with members from the marketing department and operations has developed the following list of activities to develop the marketing program.

$($a$)=$ optimistic