CASE $2$: Zipcar is a young company that has create an alternative to automobile ownership for urban dwellers in serveral U$.$S cities. Its mission is to offer members affordable $24/7$ accesses to private vehicles for short$-$term round trips. When a member needs a car for an occasional trip to suburbs or for weekly grocery hauling, she reserves one on the Web, goes to one of the many locations when Zipcars are parked, unlocks the vehicle with her Zipcar and drives away. Payment is based on time and milegae.

Source: Harvard Business School $(2003),$ Managing Creativity and Innovation, Cambridge, MA: HBS Publishing Corp.

Read the case and critically evaluate the associated business model for turning innovative business into a profitable business by answering the following questions:

Use a canvas model to build an Innovation Business Case with their initial business model assumptions.

Explain how you tested these assumptions including: What would you do$?$ How the canvas could changed $($various pivots $-$ note: a pivot is a substantive change to one or more of the $9$ business model canvas components$)?$ Describe your potential customer interviews.

Evaluate what you could possibly learn after testing these assumptions: Changes you need to make so that the business model can be sucessfully implemented? Ways to access funding?