Case $3(1\mathrm{.}5$ points$)$

Jaguar's strategy is to offer distinctive, richly finished luxury automobiles to individuals who prize

handcrafted, individualized products. To deliver this customer intimacy value proposition to its

target customers, Jaguar is looking forward to a large number of options for details, such as

leather seats, inte$-$ rior and exterior color combinations, and wooden dashboards, that each car

becomes virtually one of a kind. Starting from the bottom, the links between performance

measures are as follows: If employees acquire the skills to install new options more effectively,

then the company can offer more options and the options can be installed in less time. If more

options are available and they are installed in less time, then customer surveys should show

greater satisfaction with the range of options available. If customer satisfaction improves, then

the number of cars sold should increase. In addition, if customer satisfaction improves, the

company should be able to maintain or increase its selling prices, and if the time to install options

decreases, the costs of installing the options should decrease. Together, this should result in an

increase in the contribution margin per car. If the contribution margin per car increases and more

cars are sold, the result should be an increase in profits.

Required

Create a strategy map to link stated objectives above according to the four balance scorecard

perspectives.