Case #$3$: Cola Wars Continue in $2010-5$ Forces Industry Analysis

Conduct an industry analysis using Porter's $5-$Forces Model. There are three parts to the assignment:

$(1)$ For each Force, answer whether the Industry Force is low, medium, or high in intensity. Cite key evidence from the case to support your answer $-$ do not list everything, just the most important point or two that supports your answer.

$(2)$ Given the strengths of the Industry Forces, is the level of price competition what you would expect based on the $5-$Forces artysis? Why or why not?

$(3)$ Think dynamically. What Force is changing the most? Is it increasing or decreasing?

You should not do any graphics for this assignment. Just type your answers.

When you conduct the industry analysis, please note that you should focus on "concentrate producers" $($not "bottlers"$).$ Bottlers should be analyzed to assess the bargaining power of buyers.

The industry value chain looks like this: Suppliers $($e$.$g$.,$ raw material producers$)->$ Concentrate Producers $($e$.$g$.,$ Coca Cola, Pepsi, Dr$.$ Pepper$)->$ Bottlers $($producing final products of cola$)->$ Distributors $($e$.$g$.,$ Walmart, vending machines$).$

Ensure your answer is grounded in the case, incorporating proper citations.