Question: Case 3 : McDonald's in 2 0 1 7 : What are the current forces in the external environment that might affect McDonald s strategy?

Case 3: McDonald's in 2017:
What are the current forces in the external environment that might affect McDonalds strategy?
What source of competitive advantage does McDonalds have, and is that position supported by its value chain and other internal resources?
What other strategies could McDonalds formulate to achieve a competitive advantage?

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