Case 3.1: Tupperware India Pvt. Ltd. Tupperware is the world's largest plastic food container company. It markets its products in over 100 countries across the globe and is today a household name in every corner of the world. Tupperware India Pvt. Ltd. is a wholly owned subsidiary of the US-based Tupperware Corporation, the world's leading manufacturer of high-quality plastic food storage and serving containers. The company started its operations in India in 1996 and the country has been recognized as the fastest growing market by Tupperware Worldwide. Its products were launched in Delhi (November 1996) followed by Mumbai in (April 1997) and in Bangalore and Chennai in (October 1997). Pune, Chandigarh and Hyderabad followed in 1998. Starting off with just 12 products, Tupperware India today sells over 70 products that meet Tupperware's stringent international quality standards. At present, the company sells its products in over 35 cities through a sales network comprising over 35,000 consultants, 1500 managers and 75 distributors. Backed by a committed and dedicated staff, region offices in all metros, Tupperware India has the pride of being the fastest set-up operation in the history of Tupperware. The company has been growing so fast that today it is approximate)/ three times larger than any other company in its products' category. The company's turnover as of now is over US $11.5 million. A full-fledged manufacturing facility is today the nerve-centre of Tupperware's Indian operations. Located in Hyderabad, this plant employs state-of-the-art technology to manufacture over 65 products, each of them meeting stringent quality standards laid down by Tupperware's international norms. Set up in a record time of three months, this facility could soon gain for an expansion to meet the ever-increasing demand for Tupperware. The moulds used to make Tupperware are hand-tooled stainless steel and these moulds are common for all countries and move in different countries as per the requirements. The company classified its products under various categories depending upon the purpose they serve. The main product line of the company is grouped as follows: . Dry storage - Modular mates, canisters, etc. . Tableware - Bread server, butter dish, curry server, etc. . Food preparation 7 Mosaic keeper, magic flow, quick shakes . Microwave - Soup mugs, crystalwave medium . Refrigerator Cool n fresh series, wondlier bowls, ice-trays . Lunch and outdoors - Tumblers, lunch boxes 1