Question: CASE 3-3 The Potential for Technology Bill Emory is the operations vice president of a banking firm in California that has 48 branch operations. These

CASE 3-3 The Potential for Technology Bill Emory

CASE 3-3 The Potential for Technology Bill Emory is the operations vice president of a banking firm in California that has 48 branch operations. These operations vary from drive-in facilities with 10 employees to larger facilities employing as many as 150 people. Employee turnover has always been a major problem in these branches, and no employment strategy has been effective in reducing this problem. The high turnover has made employee training a special problem. The human resources department is responsible for employee training, but HR charges branch oper- ations for the expenses incurred. The recent expansion in training because of ever-changing services offered by the bank has become extremely costly. Emory has decided it is time to attempt to reduce these costs by implementing some new training strategies. He believes that many of the new communication technologies could be used to save training expenses. In particular, savings could be realized for the branches that are more than 400 miles from the corporate office. (In the past, the training representa- tives would travel to the branch site, stay overnight, present a one-or two-day training session, and then return. Emory would like to reduce these travel and lodging expenses.) Emory has casually asked the HR manager, Joan Tyson, to investigate communication technology possibilities in training, but no action has been taken; consequently, Emory has decided to write a persuasive letter to Tyson encouraging Tyson's staff to investigate this subject. Project Write a memo to the HR manager, Joan Tyson, which could be used for this purpose. Include one or two specific technologies that might be appropriate, their advantages, and the communication impact that could be expected. Special attention should be given to training for the tellers. For instance, the procedures for recording the various transactions and customer communications should be part of the training

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